Introducing Kaddi

After four years of research, development, and real-world learning, we’re proud to introduce Kaddi

B2B sales success isn’t just about individual brilliance or intuition. It’s about equipping the whole team to play the sales game better—every step, every shot, every deal.

That’s why we built Kaddi.

Kaddi is your AI-powered sales assistant, trained on your process, content, and deals. But more than that, Kaddi embodies the philosophy that high-performing sales teams win not just with talent, but with teamwork, timing, and the tools to execute brilliantly and consistently.

The most effective sales orgs are not relying on a few top performers to carry the quota. They’re equipping every rep to operate like a pro, harnessing the right insights, questions, messages, and moves at exactly the right time. That’s where Kaddi steps in.

Kaddi works across the entire sales process. From discovery to proposal, from qualification to close, it equips your team with what they need, when they need it. It’s like having a super-smart analyst, assistant, coach, and coordinator all rolled into one.

Our Mission: Equip. Execute. Elevate.

Equip. Great selling starts with preparation. Kaddi ensures your team is always ready with relevant insights, questions, deal content, and playbooks tailored to your methodology.

Execute. Winning deals comes down to what happens in the moment. Kaddi helps you make every moment count; drafting comms, capturing notes, running deal health checks, and suggesting next steps while the customer’s voice is still fresh.

Elevate. Kaddi isn’t just about efficiency, it helps you lift the game. It spots gaps, sharpens your story, and coaches you through the big moves. It’s always learning from your best deals and applying those lessons across the team.

Why “Maximise Every Shot”?

Because in high-stakes, complex sales, you don’t get unlimited chances. Every interaction is a shot. Every meeting, message, and moment is a chance to build trust, gain clarity, or move the deal forward. Kaddi ensures your team doesn’t waste those chances.

You still need great people. But even the best sellers miss shots when they’re overwhelmed, unprepared, or working without the full picture. Kaddi changes that by arming every rep with the clarity, content, and confidence to act with precision.

Let’s Play the Sales Game Better

Welcome to Kaddi.